What size should my marketing team be?
So, what is the right size marketing team? There is definitely a right and wrong answer to this question. but you need to start with the plan, the strategy of what you are trying to achieve. Here is a scenario: To understand what the right size marketing team is for your business you will need […]
How do I know I am on the right track with my marketing?
How do you know if your marketing dollars are working? Are you getting More sales More customers? More visits your website? These are definite indicators that your marketing is working but the bigger question is “How do I know I am on the right track with my marketing” because the first part of this statement […]
Top 5 tips when you’re developing your next marketing plan.
1.Start each year with a fresh plate. Why not start each year with a scorched earth policy? Sure some of the work you did last year should continue but the majority of businesses simply take what they did last year and repeat with more then next. The definition of madness is doing ” the same […]
CRM.. Why is it so hard
So why is it so hard to bring CRM to life? Well CRM is simply an acronym for customer relationship management and you just can’t buy a one-stop solution to manage this as each and every business has a different need. There are 100s of companies trying to sell solutions to businesses with the promise […]
Mobile continues to grow
Mobile Video grows on the back of new data plans Noticed how Facebook has changed to include so much more video? You can be sure that this is growing due to several reasons. First, our appetite for video & entertainment has grown significantly, Secondly the devices we all have now possess the ability to not only capture […]
Where should I spend my marketing funds?
Above or below the line? Above the line refers to media such as TV, Radio, Out of Home (billboards) Press etc and below the line refers to thins such as letterbox distributions or direct mail. One of the most asked questions.. Where should I spend my funds? I wish I could give a simple answer […]
Can bloggers help my business?
What opportunity do bloggers represent? There is no doubt bloggers are making an impact on the marketing landscape and for a good reason… Some bloggers have upwards and tens of thousands of followers and can influence consumers buying behaviours through their posts. Throughout my career I have always utilised influencers to build a brand or […]
5 Top Tips for Email Marketing
Email Marketing Top Tips. Email marketing represents one of the best opportunities your business will ever have. Think of it as a garden, it needs to be grown, nurtured and harvested. Here are 5 tips on how to ensure you are moving in the right direction. Grow your database What is your strategy for growing […]
What is ROMI and why do I need it
What is ROMI? ROMI stands for Return On Marketing Invested. Why is it important? Well, you wouldn’t invest in the stock market and not measure the results, the same goes for you marketing dollars. So how do I measure results. There are so many options for measuring your investment and depending on the amount you […]